Small business is indeed the backbone of our economy. All owners I talk to have one problem in common. This is marketing. There are two ways to grow your business. You can either get more customers or sell more to your existing customers.
Our public school systems teach us to be good employees. Marketing skills are something that require specialized knowledge and training. This is why I have surrounded myself with a group of professionals who specialize in different areas. This allows me to focus on the boring things like tax code and IRS letters.